We decide totally free which addresses we are going to issue on our web site, without any either promotional or advertising pressure.
We draw our inspiration from our intuition, from fashions, from chances, but we publish only what has really convinced us and we have experienced firsthand.
When a firm asks us to let you know their products, we first assess it to find out if it complies with our philosophy.
Only if we are sure that the product can be of any interest for you as well, we will go on issuing it on the site or through a special email message which we are going to call 'word-of-mouth email' to tell it from the other ones which are strictly editorial.
We promise that your email address will not be made known to anybody: it is a precious secret to be shared only with your most intimate friends!